The Boston Celtics are proud to announce the hiring of Jaxon as the team’s new general manager following a disappointing 33-49 season. He brings a tremendous amount of experience from the baseball and football worlds, where he has spent the past decade contributing to multiple organizations and playing a role in numerous rebuilds and championships. Now looking forward to the challenge of conquering the basketball world, Jaxon brings a clear vision to the Celtics. That vision emphasizes a new identity for the Celtics as a tough, unified, lock-down defensive team. “One thing I’ve learned from my time in sports is that defense wins championships. I know it’s a cliché, but it’s true. We want to be a team that locks down opponents, controls the tempo, and makes every game a challenge,” Jaxon said. His plan includes building a roster not just around talent but around chemistry. This means focusing on players whose personalities and priorities align to create a team-first culture rooted in accountability and resilience.
While roster evaluation is underway, Jaxon is also taking a close look at the coaching staff, including head coach Michael Jones. No decisions have been finalized, but Jaxon has made it clear that coaching alignment will be critical in establishing a defense-first mindset and building a cohesive locker room. “I respect what Coach Jones has done, but I will be making decisions based on what gives us the best chance to compete at the highest level,” Jaxon noted. “From players to coaches, every part of this organization needs to move in the same direction if we are going to reach our potential.”
The Celtics are entering a new chapter under Jaxon’s leadership with a renewed commitment to discipline, unity, and defensive excellence. Jaxon is poised to reshape the franchise in his image and get Boston to the top tier of the NBA. The organization and its fans are ready to embrace this new era and the hardnosed, high-character team Jaxon intends to build.
Boston Celtics Welcome Jaxon as New General Manager
- Tulogit2Quit
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- Rizzo
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Re: Boston Celtics Welcome Jaxon as New General Manager
What’s the direction looking like in Boston? You planning on keeping the core together or making some major changes?
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- emplep7
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Re: Boston Celtics Welcome Jaxon as New General Manager
Great article and welcome again to the league. I think to echo Adam, the biggest question for this team is do you rebuild (they have all their picks) or retool?

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Re: Boston Celtics Welcome Jaxon as New General Manager
Can't wait to see what will happen in Boston. But take your time, it needs a while to get a better grip about player value, strat's and finances.
with the age of the roster my guess would be a full rebuild but letting them play for a bit and get a feel for the league, may be a smart move too.
with the age of the roster my guess would be a full rebuild but letting them play for a bit and get a feel for the league, may be a smart move too.
- rh0xxy
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Re: Boston Celtics Welcome Jaxon as New General Manager
This team was once feared in the East. I think if you're set for that vision, rebuild is not an option since this team was actually built just like what you envisioned. A tough lockdown defensive team. Perhaps some retooling with the aging stars and you're set to compete in no time.
Anyway, have fun and good luck, Jaxon.
Anyway, have fun and good luck, Jaxon.
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- andrei
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Re: Boston Celtics Welcome Jaxon as New General Manager
Excited about the future in Boston. Few players there that are career Celtics so interesting to see if any manager to retire in a Celtic uniform after this change.
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- Tulogit2Quit
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Re: Boston Celtics Welcome Jaxon as New General Manager
Still a lot of evaluating left to do before I can definitely say what moves are needed, but one thing I can promise is no explicit tanking. Absolutely hate the concept. If this team produces poor results in the future, it is strictly a skill issue on my part, but the intent to win every game possible will always be there.
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Re: Boston Celtics Welcome Jaxon as New General Manager
That's a good shout as I dive deeper and deeper into the team. History and storylines are important for leagues like this so if potential moves for career Celtics do come up for whatever reason, I'll keep that in mind.
- bt
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Re: Boston Celtics Welcome Jaxon as New General Manager
Great stuff mate and welcome.
On on hand, you don't get to see your team in action at all but on the other, a good time to take over as you can make moves in whichever direction you decide to go.
Good luck!
On on hand, you don't get to see your team in action at all but on the other, a good time to take over as you can make moves in whichever direction you decide to go.
Good luck!
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dyson daniels | yuki togashi | blake wesley | brendan adams
matisse thybulle | jaylen wells
jalen johnson | darius bazely |
kofi cockburn | antun maricevic | kyle filipowski
laurynas birutis | norvel pelle | charles bediako | James Nnaji
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2020, 2023, 2027, 2035